Growth Platform™ 주요 서비스 — Growth Platform™ User Guide
핵심 요약
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description: Growth Platform은 Growth Marketing을 위한 오픈형 고객데이터 활용 플랫폼입니다.
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# Growth Platform™ 주요 서비스
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본 문서는 Growth Platform™ 사용에 필요한 내용을 담고 있습니다.
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Growth Platform™ 주요 서비스
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주요 서비스(앱)
<table><thead><tr><th width="326">앱</th><th width="422">설명</th><th data-type="image"></th><th data-type="image"></th><th data-hidden>접근권한</th></tr></thead><tbody><tr><td><img src="https://content.gitbook.com/content/wA8i3qa9MIKSVYXA5OL1/blobs/KtLTAaabRVQOLCalEV3h/mc.png" alt="" data-size="line"> <a href="growth-platform-tm/manager-console"><strong>MANAGER CONSOLE</strong></a></td><td>조직, 광고주 성과 확인과 설정 관리</td><td></td><td></td><td><mark style="background-color:red;">관리자</mark> <mark style="background-color:purple;">편집자</mark> <mark style="background-color:blue;">뷰어</mark></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2FWNkLdplK1ZWNiE5WeC3F%2Fair.png?alt=media&token=11aae4be-9c33-47bf-a9d7-fefc9827401b" alt="" data-size="line"> <a href="growth-platform-tm/air-tm"><strong>AIR™(매체 통합 리포트)</strong></a></td><td>매체별 성과를 다각도로 분석</td><td></td><td></td><td><mark style="background-color:red;">관리자</mark> <mark style="background-color:purple;">편집자</mark> <mark style="background-color:blue;">뷰어</mark> <mark style="background-color:yellow;">부계정</mark></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2FQPalmASN3tvLl9HGph1P%2Fimage.png?alt=media&token=aebc8ab8-bbbb-4f13-ac17-3c4c8b68c8af" alt="" data-size="line"><a href="growth-platform-tm/ai"> <strong>AI 광고 소재 생성 및 편집</strong></a></td><td>AI 기반 광고 소재 자동 생성 및 편집</td><td></td><td></td><td></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2FJUx0ifrHa8mqFsvpSaaa%2Fimage.png?alt=media&token=365093dc-03b5-4090-9949-506b2993a2ef" alt="" data-size="line"> <a href="growth-platform-tm/mmm"><strong>광고캠페인 예산 플래너</strong></a></td><td>AI 기반 광고 예산 시뮬레이션 도구</td><td></td><td></td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/wA8i3qa9MIKSVYXA5OL1/blobs/8UkrtZ77sds8BIlKEKHa/adm.png" alt="" data-size="line"> <a href="growth-platform-tm/admonster-tm"><strong>ADMONSTER™</strong></a></td><td>키워드 광고 관리 솔루션</td><td></td><td></td><td><mark style="background-color:red;">관리자</mark> <mark style="background-color:purple;">편집자</mark> <mark style="background-color:blue;">뷰어</mark> <mark style="background-color:yellow;">부계정</mark></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2FsTiN2a2JPj0wBqj0OeCB%2Fico_click.png?alt=media&token=9daade0e-01c9-483b-a053-86f2718005d2" alt="" data-size="line"> <a href="growth-platform-tm/tm"><strong>부정 클릭 차단</strong></a><mark style="color:blue;">™</mark></td><td>부정클릭 검출과 대응</td><td></td><td></td><td><mark style="background-color:red;">관리자</mark> <mark style="background-color:purple;">편집자</mark> <mark style="background-color:blue;">뷰어</mark> <mark style="background-color:yellow;">부계정</mark></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2F7eh3fz1SQrcJ1PDmLF18%2Fico_viral.png?alt=media&token=f15c82df-e69c-49fd-915d-699cfd15b94e" alt="" data-size="line"> <a href="growth-platform-tm/tm-1"><strong>바이럴 마케팅</strong></a><mark style="color:blue;">™</mark></td><td>블로그 마케팅의 성과 추적</td><td></td><td></td><td></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2FLQpZ0oQidF2t2cUK0DKW%2Fico_smartmd.png?alt=media&token=86779741-ebc8-4fd2-95b0-9f6b39092b91" alt="" data-size="line"> <a href="growth-platform-tm/tm-2"><strong>쇼핑 광고 분석</strong></a><mark style="color:blue;">™</mark></td><td>네이버/카카오 쇼핑 광고 성과 분석</td><td></td><td></td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/wA8i3qa9MIKSVYXA5OL1/blobs/Bgyuyh2QN3RjZvsfk9d0/tam.png" alt="" data-size="line"> <a href="growth-platform-tm/tam-tm"><strong>TAM</strong></a><mark style="color:blue;">™</mark></td><td>행동기반 고객 세그먼트 분석과 추출</td><td></td><td></td><td><mark style="background-color:red;">관리자</mark> <mark style="background-color:purple;">편집자</mark> <mark style="background-color:blue;">뷰어</mark> <mark style="background-color:yellow;">부계정</mark></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2Fd40AP7zWnXW7QQkosM7G%2Fimage.png?alt=media&token=50c3c1a8-2455-47ad-9f8d-867ce54e5805" alt="" data-size="line"> <a href="growth-platform-tm/cjm-tm"><mark style="color:blue;"><strong>구매 고객 여정™</strong></mark></a></td><td>고객 경험 분석과 매출 성과 향상을 위한 인사이트 도출</td><td></td><td></td><td></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2FPdAkr9pTWsXEeql6XyEj%2Fico_media.png?alt=media&token=7f6788a2-961c-4f96-b13e-96f5d462d6f4" alt="" data-size="line"> <a href="growth-platform-tm/media-tm"><mark style="color:blue;"><strong>뉴스미디어 통합 대시보드™</strong></mark></a></td><td>네이버 언론사별 현황 모니터링</td><td></td><td></td><td></td></tr><tr><td><img src="https://2795980920-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwA8i3qa9MIKSVYXA5OL1%2Fuploads%2F8giwHEJG0qDU9wADoeSY%2Fapp_cxm.png?alt=media&token=e52536b4-fce9-4f45-9e0d-08d1e890b72c" alt="" data-size="line"> <a href="growth-platform-tm/marketing-automation"><strong>마케팅 자동화</strong></a><a href="growth-platform-tm/cjm-tm"><mark style="color:blue;"><strong>™</strong></mark></a></td><td>AI 기반 개인화 추천과 캠페인 자동화</td><td></td><td></td><td></td></tr></tbody></table>