{ "id": "3eadc3f8-5ea7-409d-8594-175630bfc8db", "slug": "ref/web/chatad-kr/전환-최적화-확대-동적-url-매개변수-픽셀-진단-chatad-최근-업데이트", "doc_type": "ref", "title": "전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단 · ChatAd 최근 업데이트", "title_en": null, "one_liner": "전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단 · ChatAd 최근 업데이트 메뉴 열기 CA ChatAd ™ beta OpenAI·Google 광고를 대화로 관리 · 10분 셀프서비스 도움말 OFF 로그인 최근 업데이트 전체 보기 OpenAI Ads 새 기능 2026년 8월", "summary_bullets": [ "상품 피드 캠페인에 전환 최적화(oCPC) 베타가 열려 클릭 과금과 고정·수동 입찰에 전환 입찰 상한을 둘 수 있게 됨", "랜딩 주소에 {campaign_id}, {ad_group_id}, {ad_id}, {ad_account_id} 같은 동적 URL 매개변수를 넣으면 게재 시점에 실제 값으로 자동 채워짐", "8월 17일부터 기존 웹 픽셀에도 '자동 고급 매칭(AAM)'이 기본으로 켜지며, 원치 않으면 도구 → 전환 → 데이터 소스에서 미리 꺼야 함", "도구 → 전환 화면에서 이벤트가 버려진 이유와 고치는 방법을 보여주는 픽셀 검증 진단 기능이 추가됨", "Triple Whale·Hightouch 연동, 브라질·멕시코 출시, 상품 피드 다중 상품 캐러셀 형식 시험이 예정되어 있음" ], "body_md": "전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단 · ChatAd 최근 업데이트 메뉴 열기 CA ChatAd ™ beta OpenAI·Google 광고를 대화로 관리 · 10분 셀프서비스 도움말 OFF 로그인\n\n최근 업데이트 전체 보기 OpenAI Ads\n새 기능\n2026년 8월 6일\n\n# 전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단\n\n상품 피드 캠페인에도 전환 최적화(oCPC)가 열렸고, 랜딩 주소에 캠페인·광고 번호를 자동으로 채우는 매개변수가 정식 지원됩니다.\n8월 17일부터 기존 웹 픽셀에도 '자동 고급 매칭'이 켜집니다. 원치 않으시면 그 전에 도구 → 전환 → 데이터 소스에서 끄셔야 합니다.\n상품 피드 캠페인 전환 최적화(oCPC) 베타: 클릭 과금 + 고정·수동 입찰에 전환 입찰 상한을 두는 방식\noCPC 캠페인을 만드는 새 방법: 기존 CPC 캠페인을 복제하거나 한꺼번에 여러 개 생성. 복제할 때 쓸 수 있는 전환 이벤트가 하나면 자동으로 채워집니다\n동적 URL 매개변수: 랜딩 주소 쿼리에 {campaign_id}, {ad_group_id}, {ad_id}, {ad_account_id} 를 쓰면 게재 시점에 실제 값으로 채워집니다\n픽셀 검증 진단: 이벤트가 왜 버려졌는지, 어느 칸이 문제인지, 어떻게 고치는지를 도구 → 전환 화면 오른쪽에서 볼 수 있습니다\n자동 고급 매칭(AAM)이 새 웹 픽셀의 기본값이 됩니다. 8월 17일부터 기존 픽셀에도 적용\nTriple Whale · Hightouch 연동: 다른 채널과 나란히 성과를 보거나 전환 이벤트를 보낼 수 있습니다\n브라질·멕시코 출시 예정 · 상품 피드 다중 상품 캐러셀 형식 시험 시작\nAds Manager 열기 이 글은 OpenAI가 발송한 제품 업데이트 안내를 한국어로 번역한 내용입니다. 원문과 다르게 읽히는 곳이 있으면 원문이 기준입니다. ChatAd 해석이 필요한 곳은 'ChatAd에서는' 으로 따로 적었습니다.\n\n출처: https://chatad.kr/updates/2026-08-06-openai-ads-conversion-optimization", "related_slugs": [], "faq": [ { "a": "네, 이번 업데이트로 상품 피드 캠페인에 전환 최적화(oCPC) 베타가 열렸습니다. 클릭 과금 방식에 고정·수동 입찰로 전환 입찰 상한을 두는 방식으로 운영됩니다.", "q": "상품 피드 캠페인에서도 전환 최적화를 쓸 수 있나요?" }, { "a": "랜딩 주소 쿼리에 {campaign_id}, {ad_group_id}, {ad_id}, {ad_account_id}를 넣으면 광고가 게재되는 시점에 실제 값으로 자동 채워집니다.", "q": "동적 URL 매개변수는 어떻게 쓰나요?" }, { "a": "네, 8월 17일부터 기존 웹 픽셀에도 자동 고급 매칭(AAM)이 자동으로 켜집니다. 원치 않으시면 그 전에 도구 → 전환 → 데이터 소스에서 직접 꺼야 합니다.", "q": "자동 고급 매칭이 제 기존 픽셀에도 적용되나요?" }, { "a": "도구 → 전환 화면 오른쪽에 새로 생긴 픽셀 검증 진단에서 이벤트가 왜 버려졌는지, 어느 부분이 문제인지, 어떻게 고치는지를 확인할 수 있습니다.", "q": "픽셀 이벤트가 제대로 잡히는지 어떻게 확인하나요?" }, { "a": "기존 CPC 캠페인을 복제하거나 여러 개를 한꺼번에 생성하는 방식으로 만들 수 있습니다. 복제 시 사용할 수 있는 전환 이벤트가 하나뿐이면 자동으로 채워집니다.", "q": "oCPC 캠페인은 어떻게 새로 만드나요?" } ], "jsonld": null, "keywords": [], "source_id": "https://chatad.kr/updates/2026-08-06-openai-ads-conversion-optimization", "video_url": null, "duration_sec": null, "thumbnail_url": null, "image_url": null, "caption": null, "solution_slug": null, "captured_at": null, "width": null, "height": null, "created_at": "2026-09-12T15:11:48.535113+00:00", "updated_at": "2026-09-12T15:11:48.535113+00:00", "visibility": "public", "source_stage": "1", "anonymized": true, "source_key": "web-chatad", "origin": "ingest", "locked": false, "locked_by": null, "locked_at": null, "gate_state": { "g1": { "hits": [], "pass": true }, "g2": { "pass": true, "total": 36, "issues": [ "다른 문서와 겹치는 말이 대부분입니다", "소제목이 3개 미만이라 발췌 단위가 없습니다" ], "applies": true }, "g3": { "pass": true, "required": false }, "stage": "1", "decided_at": "2026-09-12T15:11:46.985Z" }, "raw_id": "97cd36d8-11a3-4d6f-a6db-ba2988fd8572", "search_text": "전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단 · ChatAd 최근 업데이트 전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단 · ChatAd 최근 업데이트 메뉴 열기 CA ChatAd ™ beta OpenAI·Google 광고를 대화로 관리 · 10분 셀프서비스 도움말 OFF 로그인 최근 업데이트 전체 보기 OpenAI Ads 새 기능 2026년 8월 전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단 · ChatAd 최근 업데이트 메뉴 열기 CA ChatAd ™ beta OpenAI·Google 광고를 대화로 관리 · 10분 셀프서비스 도움말 OFF 로그인\n\n최근 업데이트 전체 보기 OpenAI Ads\n새 기능\n2026년 8월 6일\n\n# 전환 최적화 확대 · 동적 URL 매개변수 · 픽셀 진단\n\n상품 피드 캠페인에도 전환 최적화(oCPC)가 열렸고, 랜딩 주소에 캠페인·광고 번호를 자동으로 채우는 매개변수가 정식 지원됩니다.\n8월 17일부터 기존 웹 픽셀에도 '자동 고급 매칭'이 켜집니다. 원치 않으시면 그 전에 도구 → 전환 → 데이터 소스에서 끄셔야 합니다.\n상품 피드 캠페인 전환 최적화(oCPC) 베타: 클릭 과금 + 고정·수동 입찰에 전환 입찰 상한을 두는 방식\noCPC 캠페인을 만드는 새 방법: 기존 CPC 캠페인을 복제하거나 한꺼번에 여러 개 생성. 복제할 때 쓸 수 있는 전환 이벤트가 하나면 자동으로 채워집니다\n동적 URL 매개변수: 랜딩 주소 쿼리에 {campaign_id}, {ad_group_id}, {ad_id}, {ad_account_id} 를 쓰면 게재 시점에 실제 값으로 채워집니다\n픽셀 검증 진단: 이벤트가 왜 버려졌는지, 어느 칸이 문제인지, 어떻게 고치는지를 도구 → 전환 화면 오른쪽에서 볼 수 있습니다\n자동 고급 매칭(AAM)이 새 웹 픽셀의 기본값이 됩니다. 8월 17일부터 기존 픽셀에도 적용\nTriple Whale · Hightouch 연동: 다른 채널과 나란히 성과를 보거나 전환 이벤트를 보낼 수 있습니다\n브라질·멕시코 출시 예정 · 상품 피드 다중 상품 캐러셀 형식 시험 시작\nAds Manager 열기 이 글은 OpenAI가 발송한 제품 업데이트 안내를 한국어로 번역한 내용입니다. 원문과 다르게 읽히는 곳이 있으면 원문이 기준입니다. ChatAd 해석이 필요한 곳은 'ChatAd에서는' 으로 따로 적었습니다.\n\n출처: https://chatad.kr/updates/2026-08-06-openai-ads-conversion-optimization", "embedding": 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