{ "id": "a6ff01e0-0ae9-438b-abf4-a34ed1a23785", "slug": "ref/web/blog-bizspring-co-kr/방문자는-몇-개의-광고매체를-거친-후-구매를-결정할까요-bizspring-blog", "doc_type": "ref", "title": "방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요? - BizSpring BLOG", "title_en": null, "one_liner": "방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요? - BizSpring BLOG 콘텐츠로 건너뛰기 내비게이션 메뉴 인사이트 테크 활용 방법/사례 활용 방법/사례 성공사례 성공 사례 일반 광고/마케팅 에이전시 이커머스 미디어/콘텐츠 금융/핀테크 의료/헬스케어", "summary_bullets": [ "CTS 광고성과 분석 서비스에 '전환경로탐색'과 'CTS주문번호' 리포트가 업그레이드 추가되었습니다.", "'전환경로탐색' 리포트는 방문자가 전환에 이르기까지 클릭한 광고매체 패턴을 주문수/매출액 기준으로 보여줍니다.", "이 리포트로 전환에 직접 영향을 준 첫 클릭·마지막 클릭 광고매체와 간접 영향을 준 매체를 구분해 파악할 수 있습니다.", "'CTS주문번호' 리포트는 매체별 상품/키워드, 주문일시, 주문번호, IP, 주문금액 등 상세 데이터를 제공합니다.", "주문번호 데이터를 활용하면 실제 매출과 CTS 매출 간 불일치 시 누락된 데이터를 확인할 수 있습니다." ], "body_md": "방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요? - BizSpring BLOG\n\n콘텐츠로 건너뛰기\n\n내비게이션 메뉴\n\n인사이트\n\n테크\n\n활용 방법/사례\n\n활용 방법/사례\n\n성공사례\n\n성공 사례 일반\n\n광고/마케팅 에이전시\n\n이커머스\n\n미디어/콘텐츠\n\n금융/핀테크\n\n의료/헬스케어\n\n통신/인터넷\n\n뉴스/트렌드\n\n릴리즈 노트\n\n인터넷트렌드 ↗\n\n웹사이트 ↗\n\n# 방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요?\n\n2015년 06월 23일 2022년 04월 27일\n활용 방법/사례\n\n안녕하세요! 비즈스프링 CTS입니다.\n\n \n\n끊임없이 출시되고 사라지는 광고상품으로 광고주는 광고에 대한 관심을 한 순간도 놓을 수 없게 되었습니다. 이에 따라 광고분석에 대한 요구사항도 점점 다양해지고 있습니다.\n\n이러한 동향에 따라 CTS에서도 어떻게 하면 더 가치있고 유용한 데이터를 제공해 드릴 수 있을까 고민하고 있는데요, 그 고민의 결과, 업그레이드 된 CTS에서 확인해보세요!\n\n( 광고성과 분석 서비스 CTS가 궁금하다면? 클릭! )\n\n \n\n \n\n업그레이드1. ‘전환경로탐색’ 리포트\n\n \n\n‘ 전환경로탐색 ‘ 리포트는 방문자들이 전환을 일으키기까지 거쳐온 광고매체를 확인 할 수 있는 리포트입니다.\n\n대부분의 방문자는 한번에 전환을 일으키지 않고, 여러번의 고민 후에 전환을 일으키게 됩니다. 그 전환이 구매일 경우에는 더 오랜 고민을 하게 되지요. 이런 경우, 방문자는 사이트를 여러 번 방문하게 되는데, 그 때 클릭하게 되는 여러 매체의 광고 패턴을 제공하여 어떤 광고매체가 전환에 영향을 미치는지 파악할 수 있도록 도와드립니다.\n\n \n\n \n\n‘전환경로탐색’ 리포트, 이렇게 활용하자!\n\n활용TIP1.전환에 효과있는 광고 패턴\n방문자들이 전환을 일으키키 전까지 클릭한 광고매체를 모두 확인할 수 있으며, 방문한 광고매체를 주문수/매출액 으로 정렬하여 제공하기 때문에 전환에 효과있는 광고 패턴을 확인할 수 있습니다.\n\n활용TIP2. 전환에 직/간접 영향을 주는 광고매체\n방문자가 클릭한 광고 중에서 가장 처음에 클릭한 광고와 가장 마지막으로 클릭한 광고매체를 알려드립니다. 만약 광고패턴이 하나라면 고민NO! 전환에 강력한 영향을 주는 광고매체로 볼 수 있으며, 이 광고매체에서 집행되고 있는 광고상품들의 특징을 파악해야 할 필요가 있습니다. 또 많은 광고매체를 거쳐 전환을 일으킨 경우, 클릭한 광고 모두 전환에 간접 영향을 준 매체로 볼 수 있으며, 가장 마지막에 클릭한 광고는 끈질긴 고민 끝에 전환을 달성시킨 불굴의 광고매체라고 봐도 무방하겠습니다. 어떤 매체가 전환에 가장 많은 영향을 미치는지 확인하여 다른 광고 매체에도 적용해보면 어떨까요?\n\n \n\n \n\n전환에 영향을 준 매체는 ‘전환경로탐색’ 리포트를 통해 알 수 있지만, 광고매체의 상세 캠페인/키워드에 대해서는 알 수 없을까요?\n\n \n\n \n\n업그레이드2. ‘CTS주문번호’ 리포트\n\n \n\n전환에 영향을 준 광고매체와 상세한 광고상품 및 키워드는 ‘CTS 주문번호’ 리포트에서 확인하세요!\n\n‘CTS주문번호’ 리포트는 전환을 일으키기까지 거쳐온 광고매체는 물론, 매체별 어떤 상품/키워드를 이용했는지 상세한 데이터를 제공 해주는 리포트입니다. 뿐만 아니라 주문이 발생한 일시와 주문번호를 제공하여 주문/매출 관련 데이터를 정확하게 확인할 수 있으며, 방문자가 사용한 IP, 주문상품과 주문 금액을 제공하여 추후에는 해당 IP에 해당하는 고객의 관심사를 파악, 고객 맞춤형 정보 제공이 가능해집니다.\n\n특히, 주문일시와 주문번호 데이터는 실제 매출과 CTS에서의 매출을 비교할 때, 매출액이 맞지 않는 경우 주문번호를 비교하여 어떤 데이터가 누락되었는지 확인할 수 있기 때문에 매우 유용하게 사용하실 수 있습니다.\n\n \n\n \n\n## Related Posts via Categories\n\n콘텐츠가 답인 걸 모르는 사람은 없습니다 — 문제는 지속입니다\nGEO를 위한 글쓰기를 위한 작은 노하우\n사이트 주소만 넣으면, 진단은 알아서 시작됩니다\n콘텐츠런처로 하나의 원고를 여러 채널에 발행하기\nAI가 추천하는 쇼핑몰이 되는 법: 카페24 셀러를 위한 GEO Care\n병·의원 전용 AI 검색 최적화 서비스, GEO Care for Clinic이란?\nGEO vs SEO, 무엇이 다를까요? 2026년 AI 검색 시대 마케팅 전략 완전 정리\n디자인 시스템을 AI가 읽을 수 있게 만드는 과정\n국내 쇼핑몰에 GA4보다 로거(LOGGER)가 더 잘 맞는 이유가 있을까?\n정보를 정리했더니, AI가 우리를 이해하기 시작했다\n\n다음에 대해 검색하기...\n\n최신 글 둘러보기\n\n기존 SEO와 무엇이 같고 무엇이 다른가\n\n콘텐츠가 답인 걸 모르는 사람은 없습니다 — 문제는 지속입니다\n\n광고비를 늘리지 않고 매출을 늘린 회사들은 무엇을 했나\n\n코호트로 비교하면 광고 예산 판단이 달라집니다\n\nGEO를 위한 글쓰기를 위한 작은 노하우\n\n(해외동향) 광고주가 광고플랫폼 리포트에서 자체 측정으로 옮겨가고 있다.\n\n구글애즈가 정확검색·구문검색 키워드까지 AI 모드에 노출하기 시작했다 — 자동화 상품 없이 AI 답변 화면에 들어가는 첫 실험\n\nAI가 React 앱을 직접 디버깅 – Agent 기반 디버깅\n\nChatGPT 광고가 픽셀·전환 API·맞춤 오디언스를 갖췄다 — 답변 화면이 측정 가능한 광고 매체가 되는 순간\n\n마케팅 자동화, 무엇부터 자동화해야 할까?\n\n출처: https://blog.bizspring.co.kr/%ed%99%9c%ec%9a%a9-%eb%b0%a9%eb%b2%95-%ec%82%ac%eb%a1%80/%eb%b0%a9%eb%ac%b8%ec%9e%90%eb%8a%94-%eb%aa%87%eb%b2%88%ec%9d%98-%ea%b4%91%ea%b3%a0-%ed%81%b4%eb%a6%ad-%ed%9b%84-%ea%b5%ac%eb%a7%a4%eb%a5%bc-%ed%95%a0%ea%b9%8c%ec%9a%94/", "related_slugs": [], "faq": [ { "a": "방문자가 전환을 일으키기 전까지 클릭한 모든 광고매체를 확인할 수 있으며, 주문수나 매출액 기준으로 정렬해 전환에 효과적인 광고 패턴을 파악할 수 있습니다. 또한 가장 처음 클릭한 매체와 가장 마지막에 클릭한 매체를 구분해 보여줍니다.", "q": "'전환경로탐색' 리포트로 정확히 무엇을 알 수 있나요?" }, { "a": "광고 패턴이 하나뿐이라면 전환에 강력한 영향을 준 매체로 볼 수 있습니다. 여러 매체를 거쳤다면 그 모두가 간접적으로 영향을 준 것이고, 마지막에 클릭한 매체가 최종적으로 전환을 이끌어낸 매체로 해석할 수 있습니다.", "q": "첫 클릭 매체와 마지막 클릭 매체는 어떻게 다르게 해석하나요?" }, { "a": "'전환경로탐색'이 거쳐간 광고매체 패턴 자체를 보여준다면, 'CTS주문번호' 리포트는 각 매체별 상세 상품/키워드, 주문일시, 주문번호, 방문자 IP, 주문 금액까지 세부적으로 제공합니다.", "q": "'CTS주문번호' 리포트는 '전환경로탐색' 리포트와 어떻게 다른가요?" }, { "a": "'CTS주문번호' 리포트에서 제공하는 주문일시와 주문번호를 실제 매출 데이터와 비교하면, 어떤 주문 데이터가 누락되었는지 확인할 수 있습니다.", "q": "매출 데이터가 실제와 CTS에서 다를 때 어떻게 확인하나요?" } ], "jsonld": null, "keywords": [], "source_id": "https://blog.bizspring.co.kr/%ed%99%9c%ec%9a%a9-%eb%b0%a9%eb%b2%95-%ec%82%ac%eb%a1%80/%eb%b0%a9%eb%ac%b8%ec%9e%90%eb%8a%94-%eb%aa%87%eb%b2%88%ec%9d%98-%ea%b4%91%ea%b3%a0-%ed%81%b4%eb%a6%ad-%ed%9b%84-%ea%b5%ac%eb%a7%a4%eb%a5%bc-%ed%95%a0%ea%b9%8c%ec%9a%94/", "video_url": null, "duration_sec": null, "thumbnail_url": null, "image_url": null, "caption": null, "solution_slug": null, "captured_at": null, "width": null, "height": null, "created_at": "2026-09-12T16:11:57.420702+00:00", "updated_at": "2026-09-12T16:11:57.420702+00:00", "visibility": "public", "source_stage": "1", "anonymized": true, "source_key": "web-blog", "origin": "ingest", "locked": false, "locked_by": null, "locked_at": null, "gate_state": { "g1": { "hits": [], "pass": true }, "g2": { "pass": true, "total": 50, "issues": [ "다른 문서와 겹치는 말이 대부분입니다", "과장·공허한 표현 1회: 강력한", "소제목이 3개 미만이라 발췌 단위가 없습니다" ], "applies": true }, "g3": { "pass": true, "required": false }, "stage": "1", "decided_at": "2026-09-12T16:11:56.647Z" }, "raw_id": "0c1be4e8-1346-410d-b998-23cc520c45e4", "search_text": "방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요? - BizSpring BLOG 방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요? - BizSpring BLOG 콘텐츠로 건너뛰기 내비게이션 메뉴 인사이트 테크 활용 방법/사례 활용 방법/사례 성공사례 성공 사례 일반 광고/마케팅 에이전시 이커머스 미디어/콘텐츠 금융/핀테크 의료/헬스케어 방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요? - BizSpring BLOG\n\n콘텐츠로 건너뛰기\n\n내비게이션 메뉴\n\n인사이트\n\n테크\n\n활용 방법/사례\n\n활용 방법/사례\n\n성공사례\n\n성공 사례 일반\n\n광고/마케팅 에이전시\n\n이커머스\n\n미디어/콘텐츠\n\n금융/핀테크\n\n의료/헬스케어\n\n통신/인터넷\n\n뉴스/트렌드\n\n릴리즈 노트\n\n인터넷트렌드 ↗\n\n웹사이트 ↗\n\n# 방문자는 몇 개의 광고매체를 거친 후 구매를 결정할까요?\n\n2015년 06월 23일 2022년 04월 27일\n활용 방법/사례\n\n안녕하세요! 비즈스프링 CTS입니다.\n\n \n\n끊임없이 출시되고 사라지는 광고상품으로 광고주는 광고에 대한 관심을 한 순간도 놓을 수 없게 되었습니다. 이에 따라 광고분석에 대한 요구사항도 점점 다양해지고 있습니다.\n\n이러한 동향에 따라 CTS에서도 어떻게 하면 더 가치있고 유용한 데이터를 제공해 드릴 수 있을까 고민하고 있는데요, 그 고민의 결과, 업그레이드 된 CTS에서 확인해보세요!\n\n( 광고성과 분석 서비스 CTS가 궁금하다면? 클릭! )\n\n \n\n \n\n업그레이드1. ‘전환경로탐색’ 리포트\n\n \n\n‘ 전환경로탐색 ‘ 리포트는 방문자들이 전환을 일으키기까지 거쳐온 광고매체를 확인 할 수 있는 리포트입니다.\n\n대부분의 방문자는 한번에 전환을 일으키지 않고, 여러번의 고민 후에 전환을 일으키게 됩니다. 그 전환이 구매일 경우에는 더 오랜 고민을 하게 되지요. 이런 경우, 방문자는 사이트를 여러 번 방문하게 되는데, 그 때 클릭하게 되는 여러 매체의 광고 패턴을 제공하여 어떤 광고매체가 전환에 영향을 미치는지 파악할 수 있도록 도와드립니다.\n\n \n\n \n\n‘전환경로탐색’ 리포트, 이렇게 활용하자!\n\n활용TIP1.전환에 효과있는 광고 패턴\n방문자들이 전환을 일으키키 전까지 클릭한 광고매체를 모두 확인할 수 있으며, 방문한 광고매체를 주문수/매출액 으로 정렬하여 제공하기 때문에 전환에 효과있는 광고 패턴을 확인할 수 있습니다.\n\n활용TIP2. 전환에 직/간접 영향을 주는 광고매체\n방문자가 클릭한 광고 중에서 가장 처음에 클릭한 광고와 가장 마지막으로 클릭한 광고매체를 알려드립니다. 만약 광고패턴이 하나라면 고민NO! 전환에 강력한 영향을 주는 광고매체로 볼 수 있으며, 이 광고매체에서 집행되고 있는 광고상품들의 특징을 파악해야 할 필요가 있습니다. 또 많은 광고매체를 거쳐 전환을 일으킨 경우, 클릭한 광고 모두 전환에 간접 영향을 준 매체로 볼 수 있으며, 가장 마지막에 클릭한 광고는 끈질긴 고민 끝에 전환을 달성시킨 불굴의 광고매체라고 봐도 무방하겠습니다. 어떤 매체가 전환에 가장 많은 영향을 미치는지 확인하여 다른 광고 매체에도 적용해보면 어떨까요?\n\n \n\n \n\n전환에 영향을 준 매체는 ‘전환경로탐색’ 리포트를 통해 알 수 있지만, 광고매체의 상세 캠페인/키워드에 대해서는 알 수 없을까요?\n\n \n\n \n\n업그레이드2. ‘CTS주문번호’ 리포트\n\n \n\n전환에 영향을 준 광고매체와 상세한 광고상품 및 키워드는 ‘CTS 주문번호’ 리포트에서 확인하세요!\n\n‘CTS주문번호’ 리포트는 전환을 일으키기까지 거쳐온 광고매체는 물론, 매체별 어떤 상품/키워드를 이용했는지 상세한 데이터를 제공 해주는 리포트입니다. 뿐만 아니라 주문이 발생한 일시와 주문번호를 제공하여 주문/매출 관련 데이터를 정확하게 확인할 수 있으며, 방문자가 사용한 IP, 주문상품과 주문 금액을 제공하여 추후에는 해당 IP에 해당하는 고객의 관심사를 파악, 고객 맞춤형 정보 제공이 가능해집니다.\n\n특히, 주문일시와 주문번호 데이터는 실제 매출과 CTS에서의 매출을 비교할 때, 매출액이 맞지 않는 경우 주문번호를 비교하여 어떤 데이터가 누락되었는지 확인할 수 있기 때문에 매우 유용하게 사용하실 수 있습니다.\n\n \n\n \n\n## Related Posts via Categories\n\n콘텐츠가 답인 걸 모르는 사람은 없습니다 — 문제는 지속입니다\nGEO를 위한 글쓰기를 위한 작은 노하우\n사이트 주소만 넣으면, 진단은 알아서 시작됩니다\n콘텐츠런처로 하나의 원고를 여러 채널에 발행하기\nAI가 추천하는 쇼핑몰이 되는 법: 카페24 셀러를 위한 GEO Care\n병·의원 전용 AI 검색 최적화 서비스, GEO Care for Clinic이란?\nGEO vs SEO, 무엇이 다를까요? 2026년 AI 검색 시대 마케팅 전략 완전 정리\n디자인 시스템을 AI가 읽을 수 있게 만드는 과정\n국내 쇼핑몰에 GA4보다 로거(LOGGER)가 더 잘 맞는 이유가 있을까?\n정보를 정리했더니, AI가 우리를 이해하기 시작했다\n\n다음에 대해 검색하기...\n\n최신 글 둘러보기\n\n기존 SEO와 무엇이 같고 무엇이 다른가\n\n콘텐츠가 답인 걸 모르는 사람은 없습니다 — 문제는 지속입니다\n\n광고비를 늘리지 않고 매출을 늘린 회사들은 무엇을 했나\n\n코호트로 비교하면 광고 예산 판단이 달라집니다\n\nGEO를 위한 글쓰기를 위한 작은 노하우\n\n(해외동향) 광고주가 광고플랫폼 리포트에서 자체 측정으로 옮겨가고 있다.\n\n구글애즈가 정확검색·구문검색 키워드까지 AI 모드에 노출하기 시작했다 — 자동화 상품 없이 AI 답변 화면에 들어가는 첫 실험\n\nAI가 React 앱을 직접 디버깅 – Agent 기반 디버깅\n\nChatGPT 광고가 픽셀·전환 API·맞춤 오디언스를 갖췄다 — 답변 화면이 측정 가능한 광고 매체가 되는 순간\n\n마케팅 자동화, 무엇부터 자동화해야 할까?\n\n출처: https://blog.bizspring.co.kr/%ed%99%9c%ec%9a%a9-%eb%b0%a9%eb%b2%95-%ec%82%ac%eb%a1%80/%eb%b0%a9%eb%ac%b8%ec%9e%90%eb%8a%94-%eb%aa%87%eb%b2%88%ec%9d%98-%ea%b4%91%ea%b3%a0-%ed%81%b4%eb%a6%ad-%ed%9b%84-%ea%b5%ac%eb%a7%a4%eb%a5%bc-%ed%95%a0%ea%b9%8c%ec%9a%94/", "embedding": 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