{ "id": "889379e2-1b5b-430a-b22b-346108aa28a6", "slug": "ref/web/blog-bizspring-co-kr/2021년-2분기-광고상품-퍼포먼스-overview-bizspring-blog", "doc_type": "ref", "title": "2021년 2분기 광고상품 퍼포먼스 Overview - BizSpring BLOG", "title_en": null, "one_liner": "2021년 2분기 광고상품 퍼포먼스 Overview - BizSpring BLOG 콘텐츠로 건너뛰기 내비게이션 메뉴 인사이트 테크 활용 방법/사례 활용 방법/사례 성공사례 성공 사례 일반 광고/마케팅 에이전시 이커머스 미디어/콘텐츠 금융/핀테크 의료/헬스케어 통", "summary_bullets": [ "2021년 2분기(4~6월) 광고 매체/상품별 유입 및 전환 데이터를 다룬 리포트입니다.", "컨버젼™과 Logger for SmartMD 솔루션을 통해 수집된 데이터를 바탕으로 작성되었습니다.", "광고성과 어트리뷰션 솔루션을 활용해 광고 매체별 퍼포먼스를 분석한 내용입니다." ], "body_md": "2021년 2분기 광고상품 퍼포먼스 Overview - BizSpring BLOG\n\n콘텐츠로 건너뛰기\n\n내비게이션 메뉴\n\n인사이트\n\n테크\n\n활용 방법/사례\n\n활용 방법/사례\n\n성공사례\n\n성공 사례 일반\n\n광고/마케팅 에이전시\n\n이커머스\n\n미디어/콘텐츠\n\n금융/핀테크\n\n의료/헬스케어\n\n통신/인터넷\n\n뉴스/트렌드\n\n릴리즈 노트\n\n인터넷트렌드 ↗\n\n웹사이트 ↗\n\n# 2021년 2분기 광고상품 퍼포먼스 Overview\n\n2021년 07월 12일 2022년 04월 27일\n뉴스/트렌드\n\n2021년 2분기 (2021.04.01 ~ 2021.06.30) 광고성과 어트리뷰션 솔루션 컨버젼™, Logger for SmartMD를 통해 수집된\n광고 매체/상품별 유입 및 전환 데이터를 살펴봅니다.\n\n \n\n## Related Posts via Categories\n\n(해외동향) 광고주가 광고플랫폼 리포트에서 자체 측정으로 옮겨가고 있다.\n서치콘솔 생성형 AI 성능 보고서 전 세계 개방 — AI 검색 노출, 이제 추정이 아니라 측정이다\n2026년 2분기 광고상품 퍼포먼스 Overview\n2026 클라우드 바우처 수요기업이라면? 비즈스프링 서비스를 이렇게 활용해보세요\n[2026 클라우드 바우처] 비즈스프링 서비스별 심화컨설팅 추천 가이드\n2026년 1분기 광고상품 퍼포먼스 Overview\n2026 클라우드 바우처 수요기업 모집 시작! 최대 6,910만원 지원으로 데이터 활용 준비하기\n데이터바우처 수요기업 모집 시작! 비즈스프링과 함께 데이터 활용을 준비하세요\n비즈스프링, 2026 데이터바우처 공급기업 선정! 지금 준비해야 할 ‘데이터·AI 핵심 기술’\n인터넷트렌드, ‘AI 플랫폼’ 트렌드 공개\n\n다음에 대해 검색하기...\n\n최신 글 둘러보기\n\n클릭이 없는 검색에서 브랜드를 알리는 방법\n\n기존 SEO와 무엇이 같고 무엇이 다른가\n\n콘텐츠가 답인 걸 모르는 사람은 없습니다 — 문제는 지속입니다\n\n광고비를 늘리지 않고 매출을 늘린 회사들은 무엇을 했나\n\n코호트로 비교하면 광고 예산 판단이 달라집니다\n\nGEO를 위한 글쓰기를 위한 작은 노하우\n\n(해외동향) 광고주가 광고플랫폼 리포트에서 자체 측정으로 옮겨가고 있다.\n\n구글애즈가 정확검색·구문검색 키워드까지 AI 모드에 노출하기 시작했다 — 자동화 상품 없이 AI 답변 화면에 들어가는 첫 실험\n\nAI가 React 앱을 직접 디버깅 – Agent 기반 디버깅\n\nChatGPT 광고가 픽셀·전환 API·맞춤 오디언스를 갖췄다 — 답변 화면이 측정 가능한 광고 매체가 되는 순간\n\n출처: https://blog.bizspring.co.kr/%eb%89%b4%ec%8a%a4-%ed%8a%b8%eb%a0%8c%eb%93%9c/2021%eb%85%84-2%eb%b6%84%ea%b8%b0-%ea%b4%91%ea%b3%a0%ec%83%81%ed%92%88-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-overview/", "related_slugs": [], "faq": [ { "a": "2021년 2분기, 즉 2021년 4월 1일부터 6월 30일까지의 데이터를 다룹니다.", "q": "이 리포트는 어떤 기간의 데이터를 다루나요?" }, { "a": "광고성과 어트리뷰션 솔루션인 컨버젼™과 Logger for SmartMD를 통해 수집되었습니다.", "q": "데이터는 어떤 솔루션으로 수집됐나요?" }, { "a": "광고 매체 및 광고 상품별 유입과 전환 데이터를 확인할 수 있습니다.", "q": "리포트에서 어떤 내용을 확인할 수 있나요?" } ], "jsonld": null, "keywords": [], "source_id": "https://blog.bizspring.co.kr/%eb%89%b4%ec%8a%a4-%ed%8a%b8%eb%a0%8c%eb%93%9c/2021%eb%85%84-2%eb%b6%84%ea%b8%b0-%ea%b4%91%ea%b3%a0%ec%83%81%ed%92%88-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-overview/", "video_url": null, "duration_sec": null, "thumbnail_url": null, "image_url": null, "caption": null, "solution_slug": null, "captured_at": null, "width": null, "height": null, "created_at": "2026-09-12T16:17:56.654058+00:00", "updated_at": "2026-09-12T16:17:56.654058+00:00", "visibility": "public", "source_stage": "1", "anonymized": true, "source_key": "web-blog", "origin": "ingest", "locked": false, "locked_by": null, "locked_at": null, "gate_state": { "g1": { "hits": [], "pass": true }, "g2": { "pass": true, "total": 52, "issues": [ "다른 문서와 겹치는 말이 대부분입니다", "소제목이 3개 미만이라 발췌 단위가 없습니다" ], "applies": true }, "g3": { "pass": true, "required": false }, "stage": "1", "decided_at": "2026-09-12T16:17:55.965Z" }, "raw_id": "e9a2ea2f-a72b-40b7-ab53-0d28f3fa7c16", "search_text": "2021년 2분기 광고상품 퍼포먼스 Overview - BizSpring BLOG 2021년 2분기 광고상품 퍼포먼스 Overview - BizSpring BLOG 콘텐츠로 건너뛰기 내비게이션 메뉴 인사이트 테크 활용 방법/사례 활용 방법/사례 성공사례 성공 사례 일반 광고/마케팅 에이전시 이커머스 미디어/콘텐츠 금융/핀테크 의료/헬스케어 통 2021년 2분기 광고상품 퍼포먼스 Overview - BizSpring BLOG\n\n콘텐츠로 건너뛰기\n\n내비게이션 메뉴\n\n인사이트\n\n테크\n\n활용 방법/사례\n\n활용 방법/사례\n\n성공사례\n\n성공 사례 일반\n\n광고/마케팅 에이전시\n\n이커머스\n\n미디어/콘텐츠\n\n금융/핀테크\n\n의료/헬스케어\n\n통신/인터넷\n\n뉴스/트렌드\n\n릴리즈 노트\n\n인터넷트렌드 ↗\n\n웹사이트 ↗\n\n# 2021년 2분기 광고상품 퍼포먼스 Overview\n\n2021년 07월 12일 2022년 04월 27일\n뉴스/트렌드\n\n2021년 2분기 (2021.04.01 ~ 2021.06.30) 광고성과 어트리뷰션 솔루션 컨버젼™, Logger for SmartMD를 통해 수집된\n광고 매체/상품별 유입 및 전환 데이터를 살펴봅니다.\n\n \n\n## Related Posts via Categories\n\n(해외동향) 광고주가 광고플랫폼 리포트에서 자체 측정으로 옮겨가고 있다.\n서치콘솔 생성형 AI 성능 보고서 전 세계 개방 — AI 검색 노출, 이제 추정이 아니라 측정이다\n2026년 2분기 광고상품 퍼포먼스 Overview\n2026 클라우드 바우처 수요기업이라면? 비즈스프링 서비스를 이렇게 활용해보세요\n[2026 클라우드 바우처] 비즈스프링 서비스별 심화컨설팅 추천 가이드\n2026년 1분기 광고상품 퍼포먼스 Overview\n2026 클라우드 바우처 수요기업 모집 시작! 최대 6,910만원 지원으로 데이터 활용 준비하기\n데이터바우처 수요기업 모집 시작! 비즈스프링과 함께 데이터 활용을 준비하세요\n비즈스프링, 2026 데이터바우처 공급기업 선정! 지금 준비해야 할 ‘데이터·AI 핵심 기술’\n인터넷트렌드, ‘AI 플랫폼’ 트렌드 공개\n\n다음에 대해 검색하기...\n\n최신 글 둘러보기\n\n클릭이 없는 검색에서 브랜드를 알리는 방법\n\n기존 SEO와 무엇이 같고 무엇이 다른가\n\n콘텐츠가 답인 걸 모르는 사람은 없습니다 — 문제는 지속입니다\n\n광고비를 늘리지 않고 매출을 늘린 회사들은 무엇을 했나\n\n코호트로 비교하면 광고 예산 판단이 달라집니다\n\nGEO를 위한 글쓰기를 위한 작은 노하우\n\n(해외동향) 광고주가 광고플랫폼 리포트에서 자체 측정으로 옮겨가고 있다.\n\n구글애즈가 정확검색·구문검색 키워드까지 AI 모드에 노출하기 시작했다 — 자동화 상품 없이 AI 답변 화면에 들어가는 첫 실험\n\nAI가 React 앱을 직접 디버깅 – Agent 기반 디버깅\n\nChatGPT 광고가 픽셀·전환 API·맞춤 오디언스를 갖췄다 — 답변 화면이 측정 가능한 광고 매체가 되는 순간\n\n출처: https://blog.bizspring.co.kr/%eb%89%b4%ec%8a%a4-%ed%8a%b8%eb%a0%8c%eb%93%9c/2021%eb%85%84-2%eb%b6%84%ea%b8%b0-%ea%b4%91%ea%b3%a0%ec%83%81%ed%92%88-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-overview/", "embedding": 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