{
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  "slug": "ref/manual/attribution-cts-guide-리포트-가이드북",
  "doc_type": "ref",
  "title": "리포트 가이드북 — 어트리뷰션 CTS 사용 가이드",
  "title_en": null,
  "one_liner": "분석 리포트 활용 가이드 내용입니다. 리포트 가이드북 항목 설명",
  "summary_bullets": [
    "어트리뷰션 CTS 분석 리포트를 활용하는 방법을 안내하는 가이드북 문서입니다.",
    "기여 분석, 매체별 경로, 소재별 경로 등 3가지 리포트 항목을 소개합니다.",
    "모든 리포트에 공통 적용되는 날짜 필터와 다시 분석 기능을 설명합니다.",
    "날짜 필터로 시작일과 종료일을 설정해 원하는 기간의 성과를 조회할 수 있습니다.",
    "다시 분석 기능을 통해 선택한 기간에 맞춰 AI 요약과 상세 분석 결과를 재생성할 수 있습니다."
  ],
  "body_md": "# 리포트 가이드북\n\n| 항목 | 설명 |\n| --- | --- |\n| **기여 분석** | 기여모델별 매체 역할 분석, 트렌드 및 성과 분포 데이터 확인 |\n| **매체별 경로** | 전환에 기여한 매체 경로를 분석하고 크로스채널 시너지 발견 |\n| **소재별 경로** | 소재별 전환 경로와 여정 매핑을 통해 크리에이티브 최적화 방향 제시 |\n\n***\n\n## 공통\n\n리포트 활용에 있어, 공통적으로 적용되는 기본항목을 설명합니다.\n\n### 1\\. 날짜 필터\n\n시작일과 종료일을 설정하여 원하는 기간의 성과를 조회할 수 있습니다.\n\n### 2. 다시 분석\n\n선택한 기간에 따라 AI 요약과 상세 분석 결과가 함께 재생성됩니다.\\\n_\\*각 리포트별 \\[AI 요약] 우측 상단에 있습니다._",
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  "faq": [
    {
      "a": "기여 분석, 매체별 경로, 소재별 경로 세 가지 리포트를 다룹니다. 기여 분석은 기여모델별 매체 역할과 성과 분포를 확인하고, 매체별 경로는 전환에 기여한 매체 경로와 크로스채널 시너지를 분석하며, 소재별 경로는 소재별 전환 경로와 크리에이티브 최적화 방향을 제시합니다.",
      "q": "이 가이드북에서 다루는 리포트 종류는 뭐가 있나요?"
    },
    {
      "a": "시작일과 종료일을 설정하면 해당 기간의 성과를 조회할 수 있습니다.",
      "q": "날짜 필터는 어떻게 사용하나요?"
    },
    {
      "a": "선택한 기간에 맞춰 AI 요약과 상세 분석 결과를 함께 재생성해주는 기능입니다. 각 리포트별 AI 요약 우측 상단에서 실행할 수 있습니다.",
      "q": "다시 분석 기능은 어떤 역할을 하나요?"
    },
    {
      "a": "네, 날짜 필터와 다시 분석 기능은 리포트 전반에 공통적으로 적용되는 기본 항목입니다.",
      "q": "이런 공통 기능은 모든 리포트에 다 적용되나요?"
    }
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  "created_at": "2026-08-23T14:32:40.012989+00:00",
  "updated_at": "2026-09-03T05:32:12.38+00:00",
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        "숫자·규격 같은 검증 가능한 구체가 부족합니다",
        "핵심 요약 불릿이 3개 미만입니다",
        "Q&A 쌍이 3개 미만입니다"
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  "search_text": "리포트 가이드북 — 어트리뷰션 CTS 사용 가이드  분석 리포트 활용 가이드 내용입니다. 리포트 가이드북 항목 설명  # 리포트 가이드북\n\n| 항목 | 설명 |\n| --- | --- |\n| **기여 분석** | 기여모델별 매체 역할 분석, 트렌드 및 성과 분포 데이터 확인 |\n| **매체별 경로** | 전환에 기여한 매체 경로를 분석하고 크로스채널 시너지 발견 |\n| **소재별 경로** | 소재별 전환 경로와 여정 매핑을 통해 크리에이티브 최적화 방향 제시 |\n\n***\n\n## 공통\n\n리포트 활용에 있어, 공통적으로 적용되는 기본항목을 설명합니다.\n\n### 1\\. 날짜 필터\n\n시작일과 종료일을 설정하여 원하는 기간의 성과를 조회할 수 있습니다.\n\n### 2. 다시 분석\n\n선택한 기간에 따라 AI 요약과 상세 분석 결과가 함께 재생성됩니다.\\\n_\\*각 리포트별 \\[AI 요약] 우측 상단에 있습니다._",
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